Beebalm is a member of the Lamiaceae (mint) family. This family of flowering plants is prized for their aroma and widely used as culinary herbs. Among them are basil, mint, rosemary, sage, marjoram, oregano, thyme, and lavender. Poultices of this plant can be made into a topical treatment to soothe the sting of bees, thus lending it the name “Bee Balm”.
“Scarlet beebalm is an important plant for pollinators including hummingbirds, butterflies, and to a lesser extent, moths, bees, and other pollinating insects. Because of the structure of the flower’s trumpet-like tubes, long proboscises are needed to reach the nectar” (USDA).